What I do for a living means I’m more in tune to what’s right and wrong with a website. To put this in context, I have a little alert siren going off whenever I find things that just don’t work with a website. I’m finding that I’m getting more and more frustrated with websites. A lot offer you the promise of something fantastic, and it gets you really excited, but the user experience just lets you down.
At the moment, my biggest annoyance is the Love Film website. Firstly, let me start with a caveat, I love the concept of Love Film, I think it’s a genius idea, for the likes of me who live out in the sticks. No late fees, I can browse from wherever I am and everything is taken care of for me. Concept wise, I cannot fault it.
What I can find fault with is the different user experience from device to device (website / iPhone and PS3). There is nothing between them that would make you think you are having a consistent brand experience. It frustrates me a LOT.
Given the likes of the BBC and Amazon who give you what you think you might want effortlessly, many more businesses and organisations are starting to do the same. The problem with this is that where one goes, many follow. There is an expectation on the part of the user that you want your experience on different websites to be consistent. When it’s not, what ties you to the understanding that you’re with the same business?
Some of the things I’d love to see on Love Film website (and across the board) would be -
You watched this film, so here are some others that people with your taste rented (behavioural marketing at its best) Blu-ray and DVD films on a single page, I keep adding the same film in both categories and know nothing about it until I check my film rentals list. Not a massive irritant, but seeing which films are available in what format on a single page would help with the decision making a lot Better page structure. Everything is shunted to the left of the page, why? use more of the screen real estate and set it out evenly. This is an area they could be consistent with across sites. I’m quite sure that there is a lot more that I could go on about, but hey, it’s a lovely day outside, so that’s where I’m going. A good book and the warm evening is a good enough tonic for me.